Is there anything more satisfying than cracking the perfect tag?

Yes. Making a baby laugh, for starters. Jumping into a pool on a scorching day is also pretty great. Even bobbing for apples (that may be unique to me). But if we’re talking specifically about copywriting, I’d argue nothing beats writing a tight one-liner. I love playing with language, finding fresh angles, and crafting surprising taglines that grab attention.   

Callisto Media

Book headlines for Amazon product pages

Spec ads

Gym chain

An approachable and inviting headline geared for new audience acquisition.

Independent brewery

Headline emphasizing that this beer is a cut above the rest.

Food delivery app

Relatable headline geared for foodies who want an elevated dining experience at home.

Running shoe company

Two headlines for an audience of new runners.

Dating app

Two directions for headlines: one that’s sentimental and empowering, and one that’s funny and surprising.

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