Penguin Random House
Distill an entire book down into a compelling blurb of no more than 75 words? Challenge accepted Penguin Random House!
Yes, I was tapped by the storied publisher to work on their marketing catalogs. It was a fun assignment, one that pushed me to be extremely judicious with my copy. Yet I still think I managed to capture why each book is a must-read.
Catalog Copy
Congratulations, By the Way
George Saunders
Most convocation addresses are delivered and quickly forgotten. Not so with George Saunders’ 2013 speech at Syracuse University. After the transcript was posted by The New York Times, the address went viral. Saunders’ powerful message about living with kindness struck an immediate chord. Congratulations, By the Way, chock-full of the writer’s trademark wit, offers an expanded version of this highly lauded speech.
Imperfect
Jim Abbott and Tim Brown
For reasons that remain a medical mystery, Jim Abbott was born without a right hand. Years later, from atop the mound at Yankee Stadium, he becomes the 234th Major League baseball pitcher to throw a no-hitter. Tracing Abbott’s improbable and inspiring trajectory, Imperfect is a tale about overcoming daunting odds and pursuing your dreams.
The Talent Code
Daniel Coyle
Myelin is a substance found in the human brain. Oh, and it just might be the lynchpin to developing new skills and maximizing our potential. Author Daniel Coyle explores this groundbreaking research in The Talent Code. By profiling some of the world’s best soccer players, fighter pilots and even bank robbers, Coyle demystifies genius and upends ideas of how champions are produced.
Public Enemy
Bill Ayers
Labeled a “domestic terrorist” by the McCain campaign and continually maligned by conservative media, the reality of Bill Ayers is far less shocking. A dedicated father, teacher and social justice advocate, Public Enemy is an account of Ayers emergence from hiding and embrace of public life. From Hollywood red carpets to frequent death threats, Ayers shares his triumphs and challenges with humor and profundity.
Faitheist
Chris Stedman
Chris Stedman is a man who has firmly stood on both sides of the religious divide. Born into a secular family, his search for meaning led him to evangelical Christianity. Coming out brought him full circle, to atheism. However, as he deftly argues in Faithiest, these experiences have allowed him to conclude it’s vital for both groups to seek common ground.
Fast Future
David D. Burstein
David Burstein is a burgeoning voice for the millennials. In Fast Future, he turns the spotlight on his generation and captures how his contemporaries are truly shaping the world. As he travels around the country interviewing young people and influential leaders alike, Burstein creates an affecting portrait of an emerging generation.
Callisto Media
For Callisto Media, I wrote back cover copy for books across a range of audiences and subject matter. Front cover included for context.
Back cover copy
Manhattan Wardrobe Supply
Beauty product copy
Moroccanoil Luminous Hairspray is made from a lightweight formula that's replete with antioxidant-rich argan oil. It covers hair in a reflective shield of shine as it deftly fights frizz and humidity.
The Bijou Collection from Julie Hewett provides the perfect pop for those seeking a lipstick for everyday wear. Made with healing camellia oil and orange blossom, your lips will be left feeling luscious.
You'll soon be batting your lashes for Blinc Mascara. Highly innovative, it coats each eyelash in a tiny tube to prevent smudging and clumping. Ideal for individuals with sensitive eyes.
iOttie
Web copy for homepage feature