Social Media Copy

Newton Baby manufactures one of the best crib mattresses on the market. They wanted to connect with parents through copy that sounded more like a trusted friend than a sales pitch. I was hired to help sharpen their voice, making it fun and approachable for millennial moms and dads.

It’s hard to think of the perfect dad joke when you’re tired. Get the sleep you deserve. Get a Newton.

If there’s one thing babies appreciate, it’s interior decorating. What do you (and your baby) love about your nursery?

Hitting the road this summer? Don’t forget your Newton Crib Mattress Pad. It’s safe, breathable, and never asks if you’re there yet.

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